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Forums are the New Social Media… Ready to Ramp Up Revenues GrowdGather Catalysts

Forums attract millions of online visitors each day gathering to discuss a particular subject matter. According to Zack’s Research, these visitors are 3.5x more likely to recommend a purchase, 4x more likely to post reviews online, and 3.5x more likely to share new products, making them ideal for online advertisers relative to traditional Internet browsers.

CrowdGather Inc. (OTCBB: CRWG) is uniquely positioned to capitalize on these demographics with a forum network that averaged over 200 million monthly page views and 17 million unique visitors, during July 2012. Meanwhile, some 26 million users have registered on its network’s websites, with 74 million discussions and 1.3 billion individual replies.

CrowdGather has developed a forum-specific ad server that could unlock significant value for its own forum network, as well as other online forum operators willing to leverage its solution. Similar to self-service options available to advertisers on Google or Facebook Ads, marketers will be able to login and upload creative to run banners on specific forums.

The company will leverage this technology to boost its own CPM (cost per thousand) rates and achieve higher revenues, as well as boost its profit margins by extending its technology to third party operators. Advertisers will benefit from reaching targeted, niche communities, while publishers can profit from greater CPM rates and higher revenues.

These external forum owners represent a very large potential market for the company’s ad server. Forums typically earn less than many other types of online media with CPM rates below $1.00, because they tend to be too small for major advertisers. By solving this problem, CrowdGather hopes to combine specificity and scale to create a valuable solution.

  • Improving CPM Rates driven by Growth
    Forums traditionally earn less than almost any type of online publisher with CPM rates below $1.00, despite being very targeted, because they tend to be too small for major advertisers to pursue. Websites like Huffington Post earn $15 CPM and online newspapers like the NY Times can commend as high as $25 CPM. Through targeted acquisitions and a proprietary ad server, CrowdGather has slowly but surely increasing its presence in niche verticals by aggregating similar interest sites into advertiser-friendly channels that provide subject matter targeting along with scale.
  • Social Media Marketing
    Brand advertisers are increasingly interested in pursuing social media marketing opportunities. CrowdGather has one of the world’s largest networks of discussion communities that position the company to bring advertisers viral, word of mouth campaigns that are related to a community’s vertical and interests.
  • Continued Acquisitions
    CrowdGather has increased its network traffic from 12 million page views in 2009 to more than 200 million monthly page views today. This growth has been driven by acquisitions and management believes the Company has sufficient working capital to conduct further acquisitions, and improve the monetization of existing inventory with its ad server to reach breakeven without additional financing.
  • Erox Fragrance Serves as Proof-of-Concept
    CrowdGather recently launched a social media campaign, featuring reality TV star Adrianne Curry, to market its Erox fragrance. The campaign was introduced through the company’s forum network and represents the first of many potential products to be marketed through these channels.

CrowdGather Inc. is one of the leading networks of forum communities on the Internet. CrowdGather has created a centralized network to benefit forum members, forum owners and forum advertisers. It provides a highly interactive and informational social network for members, a management and revenue-sharing resources for third-party forum owners, and a largely untapped network for marketers worldwide.

The company specializes in monetizing a network of online forums and message boards designed to engage, provide information to, and build community around, users. The company is building what could be one of the largest social, advertising and user generated content networks by consolidating existing groups of online users that post on message boards and forums. The goal is to create the world’s best user experience for forum communities and world-class service offerings for forum owners. Communities built around message boards and forums provide one of the most dynamic sources of information available on the web because forums are active communities built around interest and information exchange on specific topics.

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This web site contains forward-looking statements (as defined in Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended) concerning future events and the Company's growth and business strategy. Words such as "expects," "will," "intends," "plans," "believes," "anticipates," "hopes," "estimates," and variations on such words and similar expressions are intended to identify forward-looking statements. Although the Company believes that the expectations reflected in such forward-looking statements are reasonable, no assurance can be given that such expectations will prove to have been correct. These statements involve known and unknown risks and are based upon a number of assumptions and estimates that are inherently subject to significant uncertainties and contingencies, many of which are beyond the control of the Company. Actual results may differ materially from those expressed or implied by such forward-looking statements. Factors that could cause actual results to differ materially include, but are not limited to, changes in the Company's business; competitive factors in the market(s) in which the Company operates; risks associated with operations outside the United States; and other factors listed from time to time in the Company's filings with the Securities and Exchange Commission. The Company expressly disclaims any obligations or undertaking to release publicly any updates or revisions to any forward-looking statements contained herein to reflect any change in the Company's expectations with respect thereto or any change in events, conditions or circumstances on which any statement is based.

Why CrowdGather?
CrowdGather reported revenues that increased 77% and gross profits that increased 154% during the quarter ended July 30, 2012, while management believes the company has sufficient working capital to maintain operations, conduct further acquisitions, and improve the monetization of existing ad inventory with its ad server to reach breakeven without additional financing.
Strong Balance Sheet
CrowdGather has no long-term debt, a healthy 6.9x current ratio, and a cash position of more than $1.8 million, or $0.03 per share, as of July 30, 2012.
Insider Buying
CrowdGather executives and board members have been recent buyers of the company’s stock at prices ranging from $0.25 to $0.91 per share. This suggests confidence on the part of management in the company’s future.
Player in a Hot Sector
CrowdGather generated over 200 million page views and 17 million unique visitors per month last quarter in a sector that saw 308 deals worth nearly $3 billion in venture capital in addition to several IPOs on the public side.
CrowdGather appears undervalued as it trades near its book value, with a leadership position in a unique social media niche. Zacks Research recently issued a $1.75 per share price target on the stock.
Positive Forum Demographics
Forums offer advertisers the opportunity to connect with online enthusiasts, trendsetters and users that are passionate about specific topics and products. These tight-knit social communities have been long inaccessible to advertisers, including agencies, with larger budgets that prefer making broad category or vertical specific purchases.

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