Forums attract millions of online visitors each day gathering to discuss a particular subject matter. According to Zack’s Research, these visitors are 3.5x more likely to recommend a purchase, 4x more likely to post reviews online, and 3.5x more likely to share new products, making them ideal for online advertisers relative to traditional Internet browsers.
CrowdGather Inc. (OTCBB: CRWG) is uniquely positioned to capitalize on these demographics with a forum network that averaged over 200 million monthly page views and 17 million unique visitors, during July 2012. Meanwhile, some 26 million users have registered on its network’s websites, with 74 million discussions and 1.3 billion individual replies.
CrowdGather has developed a forum-specific ad server that could unlock significant value for its own forum network, as well as other online forum operators willing to leverage its solution. Similar to self-service options available to advertisers on Google or Facebook Ads, marketers will be able to login and upload creative to run banners on specific forums.
The company will leverage this technology to boost its own CPM (cost per thousand) rates and achieve higher revenues, as well as boost its profit margins by extending its technology to third party operators. Advertisers will benefit from reaching targeted, niche communities, while publishers can profit from greater CPM rates and higher revenues.
These external forum owners represent a very large potential market for the company’s ad server. Forums typically earn less than many other types of online media with CPM rates below $1.00, because they tend to be too small for major advertisers. By solving this problem, CrowdGather hopes to combine specificity and scale to create a valuable solution.
CrowdGather Inc. is one of the leading networks of forum communities on the Internet. CrowdGather has created a centralized network to benefit forum members, forum owners and forum advertisers. It provides a highly interactive and informational social network for members, a management and revenue-sharing resources for third-party forum owners, and a largely untapped network for marketers worldwide.
The company specializes in monetizing a network of online forums and message boards designed to engage, provide information to, and build community around, users. The company is building what could be one of the largest social, advertising and user generated content networks by consolidating existing groups of online users that post on message boards and forums. The goal is to create the world’s best user experience for forum communities and world-class service offerings for forum owners. Communities built around message boards and forums provide one of the most dynamic sources of information available on the web because forums are active communities built around interest and information exchange on specific topics.
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